Yarck Hotel Changes Hands in Successful Off-Market Transaction by HTL Property

HTL Property is very pleased to announce the successful off market sale of the Yarck Hotel, a well-known regional hospitality asset located enroute to Victoria’s popular north-east tourism corridor. Strategically positioned on the Maroondah Highway, north of Melbourne’s metropolitan area, the hotel enjoys strong accessibility via the renowned Yarra Valley wine region; and in doing so benefits from its location within one of Victoria’s historic and prosperous agricultural districts – home to some of the state’s earliest farming operations.

The broader region, including the key centres of Seymour, Yea and Alexandra, continues to attract strong year-round visitation due to its close proximity to Lake Eildon. The hotel also benefits from substantial passing trade generated by travellers heading further north toward the snowfields; while remaining a popular destination for touring groups, car clubs and motorcycle enthusiasts – particularly on weekends. Earlier this year, Yarck and the surrounding district were impacted by significant bushfire activity, with major recovery and rebuilding works now underway throughout the region. With the ongoing restoration efforts are expected to further support economic activity and visitation across the local community over the coming years.

“Regional hotels within easy reach of Melbourne continue to attract strong interest from both investors and operators alike. Having a strong local community and year-round passing trade, further underpins strong investor demand” advised HTL Property Director, Scott Callow.

The transaction includes a new lessee and long-term lease arrangement encompassing the hotel’s popular public bar and restaurant, expansive outdoor beer garden, substantial landholding, and the adjoining Meat and Produce Store.

The asset continues to represent a significant hospitality offering within the region, and is exceptionally well positioned to benefit from the continued tourism growth and increasing visitor traffic throughout Victoria’s north-east.
“Metropolitan hotels continue to trade at tight yields, prompting investors seeking stronger returns to turn to more accessible regional markets” HTL Property’s Daniel Ryan noted.
The sale of the freehold investment in the Yarck Hotel follows HTL Property’s successful freehold going concern sale of the Delatite Hotel earlier this year, further reinforcing the strong demand for quality regional hospitality assets across Victoria.

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