Victorian Brewhouse and Hotel Property for Sale by HTL

This rare hospitality opportunity presents as a Property sale and leaseback structure, allowing the Holgate Group to continue to operate their market-leading craft brewing, pub & accommodation hospitality business, through two separate 10-year initial leases – extending to 30 years including options.

This move represents a rare opportunity for investors to acquire a high-performing regional asset, underpinned by a tenant with a proven 25-year track record operating from the Woodend location in the Macedon Ranges of Victoria.

“Not many businesses of this size and nature would own the commercial property they operate from” advised Vendor and Co-founder, Paul Holgate.

“So, it’s a great position we are in to be able to realise the value of this asset via the sale of the freehold component. It will remain business as usual for our brewing, production and our tourism operations as the transition back to being long-term lessees enables us to focus on the businesses and growth initiatives” Holgate added.

The 1,928 sqm site is a unique “industrial-meets-hospitality” styled asset, combining an historic 1896-built hotel with a state-of-the-art 7-million-litre capacity production facility. Following a significant $8 million redevelopment between 2016 and 2020, the infrastructure now includes a modern brewing and packaging operation, discovery centre, and taproom.

Scott Callow, VIC Director at HTL Property, notes the asset’s exceptional status in the current market:

The hotel and tourism freehold market in Victoria has entered 2026 as a magnetic destination for capital. Accordingly, there exists a distinct ‘cachet’ associated with owning a landmark regional freehold like this; being one which offers a secure, long-term income profile that comfortably outpaces standard bank rates” Callow advised.

The property is positioned in the heart of Woodend, a premier “commuter town” on the regional V/Line train network less than an hour from Melbourne, that itself benefits from robust local demographics and a high-growth “weekender” economy.

Daniel Ryan, Investment Sales at HTL Property, highlights the investment’s specialised appeal:

“This asset deftly bridges the gap between operational excellence and key investment objectives. The two separate leases have been designed to represent market rent at a combined $400,000; based upon current trading and with room for annual growth into the future” Ryan concluded.

The unique asset sale will be conducted via an Expression of Interest (EOI) campaign, launching on Tuesday, 12 May 2026, and with first-round bids closing on Wednesday, 17 June 2026.