Melbourne Hotel Operator Selection Process Announced by HTL Property

Specialist national brokerage firm, HTL Property, is proud to announce it is seeking leasing proposals from experienced hotel and serviced apartment operators for 14–18 Cremorne Street, Cremorne; a landmark serviced apartment hotel development strategically positioned in Melbourne’s most dynamic city-fringe precinct.

Located just steps from Swan Street and minutes from Melbourne’s world-renowned sport and entertainment hub, the proposed development offers exceptional convenience for both corporate and leisure travellers alike. Comprising 100 apartments with 114 keys across eleven floors, the property will deliver a premium hospitality experience complemented by a ground-level bar, rooftop restaurant and terrace, conference facilities, gymnasium, and secure parking options.

Cremorne has emerged as Melbourne’s leading technology and creative hub, and its proximity to the MCG, Rod Laver Arena, AAMI Park, and the Olympic Park precinct, mean this development presents a rare opportunity to operate room inventory within one of Australia’s most vibrant and high-growth locations.

The area is experiencing unprecedented demand for quality accommodation, driven by major sporting events, cultural festivals, and its status as Melbourne’s premier city-fringe office precinct. The area is one of Melbourne’s most desirable city fringe office locations and hosts the headquarters of numerous large international corporations. Cremorne has emerged as a technology hub, with Tesla, Uber, REA Group, Seek, Carsales.com.au, and countless other multinational companies hosting their regional headquarters in the suburb.

The area is further enriched by its proximity to Olympic Park, now the headquarters of the Collingwood Football Club and a hub for events and functions. Directly opposite is Melbourne Park, the world-class tennis complex that hosts the Australian Open – comprising numerous indoor and outdoor courts. Just a short walk north is the iconic Melbourne Cricket Ground, a 100,000-seat stadium that hosts AFL, international cricket, and major global events. Rounding out the precinct is the Sidney Myer Music Bowl, an open-air amphitheatre near the Arts Centre and Southbank; offering a 2,000-seat capacity and a vibrant calendar of performances.

Scott Callow, Director at HTL Property, highlighted the significance of the offering:

“Cremorne is at the heart of Melbourne’s transformation, combining world-class entertainment venues with a thriving commercial ecosystem. This property is exceptionally positioned to capture the growing demand for premium accommodation in the area.”

“With its striking design, prime location, and flexible configuration, 14–18 Cremorne Street represents a compelling opportunity for operators seeking a flagship presence in Melbourne’s most sought-after precinct,” Callow concluded.

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