Landmark Pacific Highway Hospitality Asset Sold

HTL Property, in conjunction with Ray White Manning Valley, is very pleased to announce the successful sale of The Artisan Farmer — a high-performing freehold going concern hospitality asset located on the Mid North Coast of New South Wales.

Agents advise the landmark property transacted in line with market guidance, provided throughout the sale process.

The vendors of the sale were Peter Doyle and Rebecca Holbrook, who built the business from the ground up over the past four years following more than a decade of planning. The incoming purchaser is former board member of ASX-listed Domino’s, Grant Bourke, who commented “We bring significant hospitality experience and a commitment to the region to our new roles. Our vision is to build on the strong foundations already in place, while thoughtfully growing the business to create an even more compelling destination for locals and travellers alike.”

“The Artisan Farmer represented an extraordinary opportunity to acquire a modern, fully integrated hospitality enterprise, with proven daily trading performance and exceptional underlying real estate fundamentals” advised HTL Property Director of Asia Pacific Region, Andrew Jolliffe.

Prominently positioned on a substantial four-acre freehold title at the intersection of the Pacific Highway and Woosters Lane, Nabiac, The Artisan Farmer enjoys valuable dual north- and south-bound access and exposure to more than 20,000 vehicle movements daily. The high-quality asset services a growing catchment of more than 100,000 residents across the Mid-Coast Council region, in addition to a significant volume of daily highway travellers.

Highly regarded within the region, the business is recognised as the highest-rated food and beverage venue on the entire Pacific Highway between Sydney and Brisbane; supported by more than 1,000 five-star Google reviews.

Purpose-built to an exceptional standard, the facility incorporates a café, bakery, coffee roastery, retail delicatessen, licensed bar, and farmgate butcher. The popular business is supported by 80 on-site car spaces, 20 oversize bays, and full mains services.

HTL Property Director Xavier Plunkett added “With average daily turnover exceeding $25,000 and supported by a highly loyal and expanding customer base, the property generated strong interest from a broad cross-section of private investors and experienced hospitality operators seeking high-quality regional assets which offered both operational scale and future growth potential.”

“The unique characteristics and substantial scale of the asset necessitated identifying a purchaser with the requisite operational capability and financial capacity; which was achieved through the implementation of a comprehensive and well-executed public marketing campaign” advised Plunkett.

“The scale of the property, the quality of the construction and the site’s unique accessibility attributes are irreplicable” added Ray White Manning Valley Principal Rob Chapman. “This is a generational property with substantial long-term value.”

The sale highlights the continued depth of demand for premium regional freehold hospitality assets, with established trading performance and significant exposure to high-volume tourism and commuter traffic.

This latest transaction brings HTL Property’s cumulative sales of hotel, hospitality, and leisure assets on the Mid North Coast to more than $275 million. Key deals have included; Port Macquarie Hotel ($53 million), Tacking Point Tavern ($45 million), Moonee Beach Tavern ($22.75 million), Ibis Styles Port Macquarie ($15.5 million), and Nambucca River Tourist Park ($10.5 million), reflecting the company’s ongoing market leadership in facilitating high-value, premium hospitality transactions within the most sought-after coastal markets.

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