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Rick Woelms

National Director - HTL Capital

Rick is the National Director for HTL Capital.

Rick’s mission is to empower businesses within the hospitality industry with the financial resources required to meet their short-term and long-term growth targets by providing access to a diverse range of Australia’s finest financial products and services.

The experience he has gained over the past 17 years with Commonwealth Bank across a variety of roles has given him insight and understanding of the unique financial challenges businesses face in a competitive economic climate.

Rick previously headed up the Hospitality Team at the Commonwealth Bank managing some of the most respected and well-known names in the hospitality industry. In his time at CBA the hospitality division experienced significant growth in dollar value and the number of personnel.

Rick’s work ethic is focused around building long-term client relationships and he endeavours to add value at every stage of a client’s business growth cycle.  A passion for excellence drives Rick to constantly update his skills and knowledge within the industry.

Rick endeavours to constantly add value by matching the bank’s expanding suite of financial products and services so clients can grow their businesses exponentially.

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